Content Development & Design Specialist

The Ministry of Agriculture and Irrigation (MoAI) serves as the lead government institution responsible
for formulating, coordinating, and overseeing agricultural policies, strategies, and programs in support
of the country’s food security, rural development, and economic transformation agenda.

In fulfilling its mandate, the Ministry actively engages with a wide array of international development
partners, donors, United Nations agencies, multilateral financing institutions, and regional bodies
including but not limited to donors, UN Agencies, development partners, regional organizaitons,
I/NGOS, Union as well as bilateral and miltilataral partners. These engagements encompass highlevel policy dialogues, sector coordination platforms, knowledge sharing, resource mobilization
campaigns, joint programme design, and investment conferences.

To support these activities and uphold its standing as a credible, technically capable institution at
national and international levels, the Ministry requires continuous design and production of highquality knowledge products and communication materials. These include sector strategies and policy
documents, investment portfolios and project cards, concept notes, proposals, programme
documents, conference presentations, booklets, publications, annual reports, and visual
communication assets.

The volume, diversity, and quality expectations of this content demand a dedicated, highly skilled
professional who combines deep understanding of agriculture and the productive sector with mastery
of international standards in document design, visual communication, and knowledge management.
The Ministry therefore seeks to engage a Design Specialist to be embedded within its core technical
teams and serve as an integral part of ministry working groups.

02 OBJECTIVE OF THE ASSIGNMENT

The overarching objective of this assignment is to provide the Ministry of Agriculture and Irrigation
with a dedicated, high-calibre Content Development and Design Specialist who will:

• Produce professional, visually compelling, and internationally benchmarked knowledge
  products and communication materials that reflect the Ministry’s technical credibility and
  institutional excellence.
• Work as an embedded team member within relevant Ministry directorates and working
  groups, ensuring deep contextual understanding of programmatic needs and enabling rapid,
  accurate delivery.
• Support the Ministry’s international engagement agenda by developing materials that meet
  the expectations of global development partners, donors, and peer institutions. Content of
  these materials are developed by the Ministry’s technical personal.
• Translate complex agricultural and development sector data, narratives, and policy content
  into accessible, engaging visual and written communications.
• Contribute to knowledge management and institutional memory by maintaining a structured
  repository of reusable design templates, style guides, and content assets.

03 SCOPE OF WORK AND KEY DELIVERABLES

3.1 High Level Content Visualization:

The Specialist shall draft, edit, design and finalize the following categories of written content, working closely with the relevant technical teams (All content are developed by respective technical teams):

• Policy, Strategy & Legal Documents: Fully Designing, formatting, and layout design of
  sector policies, laws, national strategies, investment booklets, regulations, and directives to
  conform to government standards and international norms. These include redesigning existing documents.
• Project Documents & Programme Proposals: Full design and layout of project documents
  including logical frameworks, results matrices, budget narratives, and supporting annexes for donor submission or government approval.
• Concept Notes: Designing of visually compelling concept notes for resource mobilization
  initiatives, partnerships, and programme proposals targeting international and domestic
  partners with visual elements such as graphs, infographics, illustrations, graphics and
  appealing data visualization.
• Investment Project Cards & Factsheets: Preparation of structured, visually appealing oneto-two page profiles for individual investment projects and programmes, suitable for donor
  briefings and conferences.
• Annual Reports & Sector Reviews: Design and production of comprehensive annual and
  periodic reports documenting Ministry achievements, post-conference reports and meetings, annual ministry performance reports, sector performance data, and strategic priorities.
• Booklets & Brochures: Preparation of thematic booklets, monthly newslatters, outreach
  information brochures, posters, and knowledge products for distribution at events, partner
  meetings, social media, and public platforms.
• Articles, Briefs & Talking Points: Designing of policy briefs, technical articles, op-eds,
  media statements, and key messages for ministerial-level communications and international
  forums for publications and email marketing.

3.2 Design and Visual Communication
The Specialist shall apply international standards of visual communication across all materials,
including:

• Presentation Design: Development of high-impact PowerPoint and equivalent presentations for conferences, donor meetings, cabinet briefings, and sector reviews, incorporating data visualizations, infographics, photography, and structured narrative flows.
• Infographics and Data Visualization: Creation of custom infographics, charts, graphs,
  maps, and visual summaries that translate complex datasets and program information into accessible, compelling graphics.
• Publication Layout: Professional typesetting and design of reports, manuals, frameworks, and publications adhering to institutional and international typographic and design standards.
• Photo and Illustration Integration: Sourcing, selection, editing, and integration of highquality photography, icons, and custom illustrations relevant to agriculture, food systems, rural development, and the productive sector.
• Brand Developemnt and Consistency: Overhault the Ministry’s branding materials (Logo,
  letterheads…etc) and develop brand guidelines. Ensure Maintenance of consistent Ministry branding, colour palettes, typography, and visual identity standards across all materials; development and periodic update of a Ministry Style Guide.
• Template Development: Creation of reusable, editable templates for all recurring document types to enable rapid production with quality consistency.

3.3 Engagement and Collaboration

• Participate actively in Ministry working groups, drafting teams, and inter-directorate task
  forces relevant to the content being produced.
• Attend technical meetings, workshops, and planning sessions to capture content requirements
  directly from subject matter experts.
• Coordinate with communications units, project management teams, and senior management
  to align outputs with strategic priorities and deadlines.
• Liaise with international partners’ communication and documentation teams where joint
  publications or co-branded materials are required.

5.3 Technical Skills and Competencies

The following technical skills are required or considered advantageous:
REQUIRED — Design & Production Tools STRONGLY PREFERRED — Additional
Capabilities

• Adobe InDesign (publication layout)
• Adobe Illustrator (vector graphics & infographics)
• Adobe Photoshop (image editing)
• Microsoft PowerPoint (advanced presentation design)
• Microsoft Word & Excel (advanced formatting)
• Canva Pro or equivalent cloud design platforms
• Data visualization tools (Datawrapper, Flourish, Tableau)
• GIS mapping or spatial data visualization
• Video/motion graphics production (Premiere Pro, After Effects)
• Web-based content management or epublication platforms
• Photography and field documentation

5.4 Knowledge and Language Requirements

• Familiarity with the working modalities, documentation standards, and communication
  requirements of international development organizations (UN, World Bank, African Union,
  bilateral donors).
• Excellent command of written and spoken of English is mandatory; knowledge of additional
  languages (Arabic) is an advantage.

5.5 Personal Attributes and Professional Conduct

• Exceptional attention to detail and commitment to quality; zero tolerance for errors in final
• Ability to manage multiple concurrent assignments under tight, non-negotiable deadlines
  without requiring significant supervision or repeated revision cycles.
• Proactive, solutions-oriented work ethic; ability to anticipate content needs and propose
  creative approaches.
• High level of discretion and professional confidentiality with respect to government documents
  and sensitive institutional information.
• Strong collaborative spirit and ability to integrate seamlessly within diverse, multidisciplinary
  government working groups and technical teams.
• Adaptability to evolving priorities and dynamic workloads typical of a ministry environment with
  active international engagement.

06 SELECTION CRITERIA AND EVALUATION FRAMEWORK

Applications will be evaluated through a competitive technical assessment process. The following
weighted criteria will be applied by the Evaluation Committee:

Evaluation Criterion Weight

1. Relevant professional experience in content development and design 30%
2. Agriculture / productive sector knowledge and contextual understanding 10%
3. Previous work and Portfolio quality — design standards, diversity of output types, visual sophistication 35%
4. Technical assessment / practical design test (shortlisted candidates only) 15%
5. Interview performance — communication, sector knowledge, problem-solving approach 10%

TOTAL 100%

A minimum qualifying score of 80 out of 100 points is required for a candidate to be considered for
contract award. The Ministry reserves the right to conduct a practical design assessment for shortlisted candidates prior to the interview stage.

NOTE ON SALARY — NO FINANCIAL SCORING APPLIES

This position is a direct employment engagement. There is no predetermined budget ceiling against which salary proposals will be scored. Candidates are required to declare their expected monthly gross salary in their application solely for administrative planning purposes. Salary expectations will not influence technical evaluation scores in any way. Following the identification of the top-ranked candidate based entirely on technical merit, the Ministry will enter into salary negotiation with that candidate, benchmarked against the candidate’s qualifications, experience level, and applicable Ministry pay scales. If an agreement cannot be reached, the Ministry will proceed to negotiate with the next-ranked candidate.